Naples, FL · Mon–Fri 8am–5pm · Sat 10am–2pm
Flooring · Naples, since 1998
The right floor for
your Naples home.
Compare hardwood, tile, water-resistant LVP and carpet by how the room is actually used. We measure and install it with one project manager.
Free estimate · No pressure · Collier License #26259



Choose by the room, not by the label.
Four floors, close enough to read the grain, each one in a Naples house it actually went into. Tell us what the room takes every day and we'll narrow the material — here is where each one wins, and where it doesn't.


- Where it wins
- It is the only one you can sand and refinish a decade from now instead of tearing out, and nothing else feels like it underfoot.
- Where it doesn't
- It is not a lanai or a shower floor, it asks for simple upkeep rather than none, and a Naples slab has to be moisture-tested before a board is cut.
Three Naples floors, in real rooms.
Not a catalog render — these are our floors, in real Naples homes, in the light they actually live in. Open any one to see how it came together.
Every floor above was supplied and laid by our vetted Naples crews.
See the full portfolio →How a Naples flooring job runs.
Three steps.
Free to start, no jargon to learn. One Naples team and one project manager carry it the whole way — you just tell us the room you have in mind.
- Step 01
Tell us what the room handles.
Water, pets, sand, sun, seasonal use. Walk into Trade Center Way or we come to you — no homework, no lingo, nothing to pay to get started. Just bring the room you have in mind.

- Step 02
Measure and moisture-test.
We measure every room and moisture-test the slab before approving the floor. Take the boards you like home and see them in your own light before you commit to anything.

- Step 03
Approve the scope; one PM runs it.
You approve the material and a written scope with the price up front. One project manager then coordinates the installers and the final walkthrough — a deposit is due only once you approve it and we order material.

What you get, every time.
The right floor for your slab
Florida slabs hold moisture and the wrong floor fails. Picking the one that lasts down here is our job, not your homework.
One team, start to finish
One project manager from hello to handover. We pull the old, lay the new, and hand the house back clean.
We fit right in the middle
More than a big-box store, simpler than hiring your own contractor — and we work to your budget.
No homework required
No lingo to learn, nothing to prepare. Bring the room you have in mind and we narrow it down together.
Start with
the room.
Send one photograph or meet us in the showroom on Trade Center Way. We will measure, check the slab and narrow the floor — where friends send friends.
2033 Trade Center Way · (239) 597-0077 · Collier License #26259
The lines behind the choices.
Hardwood, tile, water-resistant vinyl and carpet, specified on Trade Center Way and installed by one project manager. RIVA mills European white oak in Spain, and ProFloors is its Southwest Florida supplier.
Wide plank is the new standard. Wire-brushed, matte finish. That's what lasts down here.— Cedric · ProFloors & Cabinets
RIVA white oak, supplied here.
RIVA is 100% European white oak, milled and prefinished in Spain on a Baltic birch core, finished in a VOC-free Bona lacquer. Twelve Florida colors in two widths. ProFloors is the Southwest Florida supplier for RIVA. Homeowners choose it here with one project manager on the job.
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