Naples, FL · Mon–Fri 8am–5pm · Sat 10am–2pm
Hardwood · Naples since 1998
Hardwood flooring in Naples.
Supplied and installed.
Choose your hardwood with us. Our team handles measurement, supply, installation, and the final walkthrough.
- 01Schedule Appointment
- 02Select your finish
- 03Measure & Plan it
Hardwood grain you'll live on in Naples.
Oak, walnut, hickory, herringbone, or our flagship RIVA oak — each reads differently underfoot and in Naples light. Tap any plank to see the grain up close.
Now showing01 / 05
European white oak
Long, open cathedrals with wire-brushed pores — in afternoon light the grain throws a low shadow and the whole plank reads warm without going orange.
Representative rendering
Lean into the plate to magnify the pores.Tap a grain below to feature it.
The grains we lay most
Hardwood grade in Naples — select or character.
Nearly every wood floor we sell is European white oak, so the real question is the grade. Pick a colour, then drag the line: same oak, same colour, same light — only the grade moves.
- Select
- About 10% of the tree's yield, cherry-picked. Knots no bigger than a dime — clean, calm, contemporary — where Naples is heading.
- Character
- Knots, splits, and real movement left in — a warm floor that forgives a busy house.
Both are wire-brushed. The grain is brushed open instead of sanded flat and filled, so you feel it underfoot. It catches Naples light, and no two boards read the same.
§ The finish question
Hardwood finishes in Naples — oil or lacquer.A different floor in year five.
One plank, photographed twice — same boards, same light, only the finish changed. Pick a side to read what it asks of you five years in.
Your floor in year five
A lacquered floor keeps a sealed, consistent surface with less routine work — nothing to re-oil, nothing to plan around. This is how RIVA ships every plank, and it is the one we lean toward for a Naples house that gets lived in.
Neither one is wrong. Oil gives you a living surface and asks for a real commitment; lacquer seals it and mostly asks to be swept. Naples sun and salt push both hard — so pick the one whose year-five Saturday you actually want.
RIVA Spain, the oak we spec in Naples.
A featured hardwood family in our showroom, and one of many we carry. Compare European white oak colors, widths and grades, then review the construction and finish for your selected RIVA collection.
Twelve Florida colours · pale to near-black
One project,
one project manager.
Your first visit is with your project manager
Not a rotating salesperson. The same person who walks the room is the person who specifies the materials and coordinates the install.
One phone number for the entire project
Your project manager coordinates selections, questions, changes and the installation sequence, so you have a clear point of contact.
A clear handoff at completion
Review the completed scope, product care and applicable warranty documents with the team. Know who to contact if a question comes up.
How hardwood flooring gets installed.
You pick the look you love. One Naples team handles the rest — slab, acclimation, trim, schedule — so you are not chasing five subcontractors through your own house.
Schedule Appointment
Sit with the oak
Book a time and we'll lay three looks out in real Naples light. We talk through your rooms and answer straight — no pressure, no jargon, no homework to take home.
The RIVA room · Trade Center Way Select your finish
Choose the one you love
Board width, color, and finish — chosen together in the showroom, then lived with at home in your own light. Take the samples you like and sit with them before you decide anything.
Designer consultation Measure & Plan it
Come home to a finished floor
We measure every room, check the slab, and write one fixed-price scope you see up front — a deposit is due only once you approve it and we order material. From there our vetted crews acclimate the wood and lay the floor, with daily photos and one project manager the whole way through.
European white oak · a finished Naples room
Three steps, one team — a floor you love, without the homework.
Hardwood brands we spec in Naples.
RIVA Spain is our flagship — but you're never boxed in. We carry the wood and finish lines that hold up on a Florida slab, and we'll point you to the right one for your rooms.
Carried, specified, and installed by one Naples team.
Naples oak, room by room.
Not catalog renders — real wide-plank European white oak we supplied and laid in Naples homes, in the light it actually lives in.
Great room
European white oak
Vaulted beams, three-sided glass, warm oak underfoot.
Open living-kitchen
Wide-plank oak
Coffered ceiling, the same boards from kitchen to living.
Living room
Wide-plank oak
Cream seating, leather, a calm warm floor.
Great room
European white oak
Fireplace and beams over a warm oak floor.
Open kitchen
Wide-plank oak
Vaulted and beamed, oak run out to the dining.
Primary suite
Pale European oak
Floor-to-ceiling glass, oak quiet underfoot.
Bedroom
Light oak
Garden views, warm light oak, airy and calm.
Great room
European white oak
Exposed beams, scale, and the afternoon light.
Stair & landing
White oak
Light oak treads against white risers.
Entry & stair
Wide-plank oak
A curved stair in a soaring, bright foyer.
Photography · ProFloors & Cabinets project archive, Naples FL
Find the right wood for your rooms.
Compare boards, finishes and installation options with a ProFloors project manager. Tell us about your home and the look you have in mind.
Start with what you have.
Room photos, a floor plan or a few inspiration images are a useful starting point. Exact measurements can come later. Planning from out of town? Tell us when you expect to be in the area.
Tell us about your project
Hardwood flooring questions.
The questions we actually get asked, answered the way we would on the showroom floor. The specs are under them if you want to go deeper.
Can you install hardwood over existing tile?
It may be possible when the flooring manufacturer permits the method and the existing floor is suitable. We need to assess the tile’s condition and bond, finished heights, transitions and the proposed installation system before confirming the approach.
Why consider engineered wood over a concrete slab?
Engineered hardwood combines a real-wood surface with a layered core. It can offer useful installation options over concrete, but the selected product and site still need a moisture and preparation assessment.
Select or Character grade?
These describe different appearances. Compare the actual collection’s grade definitions and samples: grain, knots and color variation affect the overall look. Not every grade is offered in every color or format.
Oil or lacquer?
Finish affects appearance, maintenance and repair options. Compare the exact floor’s finish and written care instructions; do not assume every finish can be spot-repaired or treated with the same cleaner.
Can I compare boards before deciding?
Visit the Trade Center Way showroom to compare available samples and discuss your shortlist. Call ahead if you want to see a specific collection, color or format so the team can confirm what is available.
What about dust and living in the home?
Preparation and removal can create dust even when the new floor is factory-finished. Discuss protection, cleanup and access with your project manager, and confirm whether the proposed work allows rooms to remain occupied.
Can a hardwood floor be refinished later?
That depends on the product, wear layer, previous work and current condition. Request the manufacturer’s guidance and have the floor assessed before assuming sanding, recoating or a particular number of refinishes is possible.
Can you coordinate flooring and cabinets?
Yes. Bring flooring and cabinet samples together with your counters and other finishes. One project manager coordinates the ProFloors scope so selections and installation requirements can be discussed as one project.
The specs, if you want them
Everything a designer or a builder would ask us for.
What to compare in a RIVA floorFormat, construction and finish - look at the exact collection together.
The scale of the room
Compare plank width, length, grade and color variation in physical samples. RIVA collections offer different formats, including TIERRA. The right choice depends on the room and the look you want.
The product and the property
Review the current specification for the selected collection, then assess the subfloor and jobsite against its installation requirements. Engineered wood still needs suitable moisture and indoor conditions.
Care you can plan for
Ask for the finish, cleaning instructions and applicable warranty documents. Repair or refinishing options depend on the floor and its condition; no finish is scratch-proof.
Technical specsSpecies, core, wear layer, widths, and the Florida moisture plan.
- Species
- European white oak, domestic oak and hickory options
- RIVA
- Compare the current collection and format
- Construction
- Verify core and thickness by collection
- Wear layer
- Check the exact product specification
- Finish
- Review the selected finish and care guide
- Widths & colors
- Collection-specific choices
- Conditioning
- Current manufacturer and jobsite requirements
- Moisture plan
- Documented assessment for the selected system
What changes in a Naples homeSlab moisture, humidity acclimation, condo HOA rules, and snowbird timing.
Concrete subfloor.
Ask how the slab will be assessed and which moisture test and preparation requirements apply to your selected flooring, adhesive and moisture-control system. Keep results and the agreed scope together.
Indoor conditions.
Flooring conditioning and installation readiness depend on current manufacturer instructions and the actual jobsite. Discuss climate control before, during and after the work, including periods when a seasonal home is unoccupied.
Condo requirements.
Bring the building’s current renovation and acoustic requirements. The proposed flooring assembly, approval documents and delivery access should be reviewed before the installation schedule is confirmed.
Your move or return date.
Share travel, closing and furniture-delivery dates early. Product availability, site readiness, building approvals and the written scope determine the confirmed sequence.
Specifying for a client? Trade pricing, lead times, one project manager per job.
Open a trade accountRead before you decide
The questions Naples homeowners ask us in the showroom, answered in writing.
- PROJECT PLANNING · NAPLESHardwood on a Florida slab: what to check before choosing a floor.Read the guide →
- PROJECT PLANNING · NAPLESPlanning new floors in a Naples condo: your decision checklist.Read the guide →
- PROJECT PLANNING · NAPLESWhat to ask before you approve a flooring project.Read the guide →