Naples, FL · Mon–Fri 8am–5pm · Sat 10am–2pm
Hardwood · Naples since 1998
Real hardwood floors,
supplied and installed.
Made simple.
Wide European oak, picked with you and laid by our vetted Naples crews — one person to call, start to finish.
- 01Schedule Appointment
- 02Select your finish
- 03Measure & Plan it
Walk in, and the whole house feels finished.
We have supplied and installed hardwood in Naples since 1998 — wide-plank European white oak, engineered to stay flat on a Florida slab.
§ Five woods, up close
Choose the grain you'll live on.
Oak, walnut, hickory, herringbone, or our flagship RIVA oak — each reads differently underfoot and in Naples light. Tap any plank to see the grain up close.
Now showing01 / 05
European white oak
Long, open cathedrals with wire-brushed pores — in afternoon light the grain throws a low shadow and the whole plank reads warm without going orange.
Representative rendering
Lean into the plate to magnify the pores.Tap a grain below to feature it.
The grains we lay most
Select or character — your call.
Nearly every wood floor we sell is European white oak, so the real question is the grade. Pick a colour, then drag the line: same oak, same colour, same light — only the grade moves.
- Select
- About 10% of the tree's yield, cherry-picked. Knots no bigger than a dime — clean, calm, contemporary. The look trending down from Miami.
- Character
- Knots, splits, and real movement left in — a warm floor that forgives a busy house.
Both are wire-brushed. The grain is brushed open instead of sanded flat and filled, so you feel it underfoot. It catches Naples light, and no two boards read the same.
§ The finish question
Two finishes. The same oak.A different floor in year five.
One plank, photographed twice — same boards, same light, only the finish changed. Pick a side to read what it asks of you five years in.
Your floor in year five
Year five, a lacquered floor still looks like week one. Nothing to re-oil, nothing to plan around — a sand-and-recoat is a decade out. This is how RIVA ships every plank, and it is the one we lean toward for a Naples house that gets lived in.
Neither one is wrong. Oil gives you a living surface and asks for a real commitment; lacquer seals it and mostly asks to be swept. Naples sun and salt push both hard — so pick the one whose year-five Saturday you actually want.
RIVA Spain, the oak we put center stage.
Our flagship line, and one of many we carry. 100% European white oak, wide-plank, on a marine-grade Baltic-birch core — milled in Spain, finished with a VOC-free Bona lacquer.
Twelve Florida colours · pale to near-black
One project,
one project manager.
Your first visit is with your project manager
Not a rotating salesperson. The same person who walks the room is the person who specifies the materials and coordinates the install.
One phone number for the entire project
Questions, change-orders, schedule shifts, warranty calls — all go to the same person. No transferring, no re-explaining.
Same person at the warranty visit
Year-one walk-through, year-three touch-up, year-five callback — your PM is still your PM. Continuity is the product.
Three easy steps to a floor you love.
You pick the look you love. One Naples team handles the rest — slab, acclimation, trim, schedule — so you are not chasing five subcontractors through your own house.
Schedule Appointment
Sit with the oak
Book a time and we'll lay three looks out in real Naples light. We talk through your rooms and answer straight — no pressure, no jargon, no homework to take home.
The RIVA room · Trade Center Way Select your finish
Choose the one you love
Board width, color, and finish — chosen together in the showroom, then lived with at home in your own light. Take the samples you like and sit with them before you decide anything.
Designer consultation Measure & Plan it
Come home to a finished floor
We measure every room, check the slab, and write one fixed-price scope you see up front — a deposit is due only once you approve it and we order material. From there our vetted crews acclimate the wood and lay the floor, with daily photos and one project manager the whole way through.
European white oak · a finished Naples room
Three steps, one team — a floor you love, without the homework.
Many makers. One clear pick.
RIVA Spain is our flagship — but you're never boxed in. We carry the wood and finish lines that hold up on a Florida slab, and we'll point you to the right one for your rooms.
Carried, specified, and installed by one Naples team.
Naples oak, room by room.
Not catalog renders — real wide-plank European white oak we supplied and laid in Naples homes, in the light it actually lives in.
Great room
European white oak
Vaulted beams, three-sided glass, warm oak underfoot.
Open living-kitchen
Wide-plank oak
Coffered ceiling, the same boards from kitchen to living.
Living room
Wide-plank oak
Cream seating, leather, a calm warm floor.
Great room
European white oak
Fireplace and beams over a warm oak floor.
Open kitchen
Wide-plank oak
Vaulted and beamed, oak run out to the dining.
Primary suite
Pale European oak
Floor-to-ceiling glass, oak quiet underfoot.
Bedroom
Light oak
Garden views, warm light oak, airy and calm.
Great room
European white oak
Exposed beams, scale, and the afternoon light.
Stair & landing
White oak
Light oak treads against white risers.
Entry & stair
Wide-plank oak
A curved stair in a soaring, bright foyer.
Photography · ProFloors & Cabinets project archive, Naples FL
Forty-five minutes,
zero pressure.
Come put real boards under Naples light. We'll talk through your rooms and write an honest, fixed-price scope — no jargon, no hard sell.
2033 Trade Center Way · (239) 597-0077 · Collier License #26259
Honest answers.
The questions we actually get asked, answered the way we would on the showroom floor. The specs are under them if you want to go deeper.
Can you install over our existing tile without tearing it out?
In a lot of Naples condos, yes — if the tile is level and well-bonded we can float an engineered floor over it with a cork-rubber pad. We test three spots before we commit to the approach. If the tile is hollow anywhere, we tear it.
How long does the whole process take, door to door?
From signed scope to broom-clean finish: typically 6–8 weeks on a 1,500–2,500 sq ft project. Two of those weeks are acclimation (no work on-site). The actual installation is 5–9 working days depending on pattern complexity.
Do you handle the furniture move?
We coordinate it. Our preferred movers stage into your garage or a bonded POD on-site. For condos above floor 8 we book the freight elevator on your behalf and work with the building super directly.
What about the dust?
Pre-finished engineered = close to zero sanding dust. Solid floors requiring on-site finish get our negative-pressure containment rig — you can live upstairs while the downstairs is sanded. For whole-house projects we still recommend vacating 3–5 days during finish cure.
Can I refinish later without replacing?
Yes on anything ¾″ solid or engineered with a 4mm+ wear layer. We keep your project specs on file for 25 years — call us in 2040 and we'll know the exact finish and board pattern.
Will the floor match the cabinets if you do both?
That's why we do both. Floor tone, cabinet stain, and the toe-kick line are specified together in the same review — one palette, one crew, one warranty. Our most requested combo is quartered oak floor with rift-cut oak cabinets for a calm, monochrome run.
The specs, if you want them
Everything a designer or a builder would ask us for.
Why RIVA outperforms the import marketWidth, marine-grade core, and Bona finish — three things a discerning eye reads.
10″ wide-plank — fewer seams, calmer rooms
RIVA comes in 8″ and a true 10″ wide-plank, always in long boards. The 10″ width isn't available from any other line we carry — in the Asian import market, 8″ is the ceiling and short random lengths are the norm.
Baltic-birch marine core — built for Florida slabs
Florida concrete slabs run humid. The import market's eucalyptus core moves with the moisture — cupping and buckling before the second summer. RIVA's marine-grade Baltic-birch core bonds flat to concrete and stays flat through every humidity cycle.
Bona lacquer — repairable, won't chalk white
Most imports wear urethane loaded with aluminum oxide. When it scratches, the scratch turns chalky white with no real fix. RIVA's Bona lacquer is durable enough for commercial floors, and when it scratches, the scratch repairs in place.
Technical specsSpecies, core, wear layer, widths, and the Florida moisture plan.
- Species
- European white oak, domestic oak, hickory
- Flagship
- RIVA Spain — 100% European white oak
- Core
- Marine-grade Baltic birch (RIVA)
- Wear layer
- 4mm — refinishable more than once
- Finish
- RIVA: VOC-free Bona lacquer · hard-wax oil on other lines
- Widths
- 8", 10" — long boards
- Colors
- 12 Florida colors (RIVA)
- Acclimation
- In-shop, logged per pallet
- Moisture plan
- Slab tested at 3 points · 72 hours
- Warranty
- Written workmanship warranty
What changes in a Naples homeSlab moisture, humidity acclimation, condo HOA rules, and snowbird timing.
Slab moisture.
Most Naples homes since 1960 sit on a concrete slab over fill sand over the Florida water table. The slab is alive — it gives off moisture year-round. We moisture-test at three points (calcium chloride, 72 hours) before a board is cut. If the slab fails, we specify remediation; we don't lay over a problem.
Humidity acclimation.
Naples summer indoor humidity sits low when the AC runs hard — boards that didn't acclimate cup, gap, or crown by year two. Every plank acclimates in our Naples shop, logged by pallet, until it stops moving. The floor settles before it gets nailed.
Condo HOA rules.
For towers we've already worked in, we carry pre-approved insurance certificates, acoustic specs (typically 72 IIC underlayment for above-ground floors), and freight-elevator delivery windows on file. We submit the package before the HOA vote — most installs we coordinate the building super directly.
Hurricane rebuild & snowbird timing.
Insurance-aware, moisture-aware. We work with adjusters and document moisture, sub-floor condition, and material specs throughout. June–September is our offseason — if you're returning in October, a full re-floor can be done before you land.
Specifying for a client? Trade pricing, lead times, one project manager per job.
Open a trade account